Required qualifications:

1. A Broadcast television station or agency in a Dominant Metropolitan Area (DMA).

The contractor will provide the following services:

Mental Illness Educational Campaign

Create and implement a statewide educational campaign designed to help eliminate the stigma associated with mental illness and to encourage people to get help if they or a family member are suffering. The campaign will include the following elements:

• Major health festival held at the Birmingham Jefferson Civic Center (BJCC) April 16th-17th.

1. Half-page 4 color ad in print magazine to be distributed at the health festival (20,000 copies).
2. Television messages promoting the health fair to air in Birmingham the week of April 11th.
3. Two 10 X 10 booth at the health expo to promote mental illness awareness.
4. Signage, table, chairs, pipe and drape.
5. Opportunity for 2 lectures/demonstrations at the festival.
6.  Internet ads promoting the health festival with a mini-site offering information about mental illness with links for consumers to find help. Ads include banner, tile and site link.
7. Survey database results.
8. Production of 5:30 second messages.

• Television messages designed to reach consumers throughout the state of Alabama.
• Statewide television messages designed to reach consumers to air in the following markets:

1. Birmingham
2. Huntsville
3. Mobile
4. Montgomery

• Messages will air statewide (Birmingham, Huntsville, Mobile, Montgomery) the weeks of April 18th, May 2nd and May 16th
• Messages will air in the Birmingham market the weeks of April 11th, April 25th and May 9th
• Messages will air in the following programs and times: 7-10am morning news, 10a-5pm daytime, 5p-6:30pm early news, 10-10:30pm late news, 10:30pm-2am late fringe, 6a-2am weekend programming
• Minimum of 300 statewide messages will air throughout the campaign in the day-parts listed above
• To air an additional 100 overnight bonus spots
• Total number of spots = 400

Proposal Content

Each proposal is to contain specific responses to each of the following requests. Respondents are encouraged to respond fully to each inquiry, but to be as concise as possible. Submit the response to each item on a separate page with the item reproduced at the top of the first page of that item’s response.

1. Provide a summary of your proposal, specifically including fees. Limit the cover summary to no more than one page.

2. Provide general information regarding the respondent including correct address, telephone and fax number (if applicable). Assuming a budget for a twelve month period, set forth in detail how the respondent will provide the requested services.

One original and three copies of your proposal must be received at the following address no later than 5pm on March 18th, 2005.

Catheryn Townsend
Department of Mental Health and Mental Retardation
RSA Union Building, Suite 586
100 North Union Street
PO Box 301410
Montgomery, AL. 36130-1410

Proposals must be clearly marked PUBLIC INFORMATION CAMPAIGN for Department of Mental Health and Mental Retardation. All proposals received after the deadline will be returned unopened.

The DMH/MR assumes no responsibility for expenses incurred in the preparation of the proposal. The DMH/MR reserves the right to reject any and all proposals. Additionally, the DMH/MR reserves the right to waive irregularities in any proposals and request clarification of any information, and negotiate with the person or firm submitting the best proposal to secure more favorable conditions.

Evaluation Process

A review committee will examine each proposal submitted. The DMH/MR may elect to conduct interviews with finalists. The DMH/MR expects a final selection to be made on or before Monday, March 21th, 2005.

Selection Criteria

Selection shall be based on factors to be developed by the procuring state entity which may include among others, the following:

1. Specialized expertise, capabilities, and technical competence, as demonstrated by the proposed approach and methodology to meet project requirements.

2. Record of past performance, quality of work, ability to meet schedules, cost control and contact administration.

3. Must be able to work within the project locale.

Evaluation Criteria

Proposals will be evaluated on the basis of their responsiveness to the items contained in the content section of this Request for Proposal. It is expected that the review committee will rate responses according to the following ways:

1. Experience, stability and reputation – 35%

2. Understanding of and responsiveness to the Request for Proposal. – 25%

3. Expertise and knowledge of a Public Information Campaign – 40%